NBCSP
Halo
Craft Victoria
Port Fairy Folk Festival
Brunswick Makerspace
Strategic Design
UI & Interaction Design
Communication Design
Publication Design
Adobe Creative Suite
Figma
Axure
Sketch
Framer
TouchDesigner
HTML
CSS
Bachelor of Design
Swinburne University
Advanced Diploma of Design
Swinburne University
Service Design Certificate
Academy Xi
upham.samuel@gmail.com
BRIEF
Halo is a conceptual work that consists of three separate bath oil varietals. This project required packaging design, branding, and the creation of a folded sheet to be housed within the package.
RATIONALE
The essence of these designs draw on the motion that is associated with Halo. Creating a sense of flux within the brand, my intention was to associate the product alongside flowing water, and the infinite tessellation contained within liquid properties. With this product, I aimed to instill the immanent properties of becoming free flowing within the customer.
PROJECT
NBCSP
SERVICE
UX & Rebrand
TYPE
Partnership
EDUCATION
Bachelor of Design
Swinburne University
Advanced Diploma of Design
Swinburne University
Service Design Certificate
Academy Xi
YEAR
2024
BRIEF
The Aikenhead Centre for Medical Discovery (ACMD) partnered with Swinburne to improve the National Bowel Cancer Screening Program (NBSP) by enhancing user-centered design and increasing participation rates.
RATIONALE
Through ethnographic research with screening participants, we identified key barriers to user participation. Our design solutions included simplifying instructions, integrating journey mapping, and recommending digital reminders and optional drop-off locations. We developed a digital instructions prototype accessible via QR code and redesigned forms to reduce redundancy, enhance accessibility, and improve perceived anonymity.
PROJECT
Craft Victoria
SERVICE
Publication Design
TYPE
Folio
YEAR
2023
BRIEF
The 2022 Annual Review for Craft Victoria aimed to showcase the organisation's position as the state's authoritative body on craft, featuring a range of content including financial reviews, corporate statements, upcoming events, and featured artists.
RATIONALE
The design evoked a sense of materiality, reflecting Craft Victoria's diverse engagement with various materials. It created a past-future dichotomy, blending traditional craftsmanship with modern computer-assisted designs, while ensuring legibility and clarity in the format of an annual review.
PROJECT
Port Fairy Folk Festival
SERVICE
Branding
TYPE
Folio
YEAR
2023
BRIEF
The Port Fairy Folk Festival is a long-running music event featuring top folk acts from Australia and worldwide. This project involved creating a guidebook publication, poster, and website prototype for the festival.
RATIONALE
The design incorporated seaside and playful nautical themes to align with the festival's family-friendly approach. The map design balanced usability with the brand's identity, ensuring both functionality and visual coherence.
PROJECT
Brunswick Makerspace
SERVICE
Branding
TYPE
Folio
YEAR
2024
BRIEF
The Brunswick Tool Library is a local non-profit initiative in Melbourne aimed at providing tools and education for home repair and maintenance. This speculative design project reimagined it as Brunswick Makerspace, expanding its scope beyond tool lending.
RATIONALE
The goal was to transform the space into a creative hub where locals could not only borrow tools but also access fabrication tools, 3D printing, and studio spaces. The project involved creating a comprehensive branding style guide, including brand values, a tagline, and style guidelines. Additional brand collateral such as merchandise, membership cards, and a new website were developed to enhance brand consistency and appeal.
SERVICE
Visual Art
TYPE
Folio
YEAR
2025
PROJECT
Floral Blob Tracking
SERVICE
Visual Art
TYPE
Folio
YEAR
2025
PROJECT
GLSL Shaders
SERVICE
Visual Art
TYPE
Folio
YEAR
2025